Authentic Arts & CraftsNunatsiavutLabrador • Happy Valley-Goose Bay

LU Designs

Curated Goods Inspired by Labrador’s People and Land

Located in Happy Valley-Goose Bay, LU Designs Inc. is a proudly Indigenous brand dedicated to crafting curated goods that celebrate the beauty, traditions, and spirit of Labrador. Founded by Michelle Parsons and Danny Swearinger, LU Designs combines Michelle’s Indigenous roots and artistic talents with Danny’s over 40 years of expertise in upholstery, resulting in one-of-a-kind creations.

From sealskin furniture to British imports, every product is thoughtfully designed and handcrafted to reflect Labrador’s rich heritage. LU Designs also boasts the region’s largest selection of unique cards and gifts, offering visitors and locals a chance to bring home a piece of Labrador’s artistry.

Discover the extraordinary craftsmanship and stories behind LU Designs Inc., where tradition meets innovation. Visit us in Happy Valley-Goose Bay or shop online to explore the treasures inspired by this remarkable land.