Announcing Executive Director of Newfoundland and Labrador Indigenous Tourism Association

The Newfoundland and Labrador Indigenous Tourism Association (NLITA) is pleased to announce the hiring of Caroline Swan as the association’s inaugural Executive Director, effective February 28, 2022.

Caroline comes with a wealth of Tourism Industry knowledge and extensive leadership experience in business development, marketing, product innovation, brand management, public relations, and tourism education. Over the last decade, Caroline has actively assisted a wide variety of tourism businesses and organizations at all life stages. She has worked in many realms of the Tourism Industry and worked directly with indigenous groups across the province.

Caroline has a vast appreciation of the distinct Indigenous cultures within Newfoundland and Labrador and will continue to foster and build relationships with the Inuit of Nunatsiavut and NunatuKavut, The First Nations of Qalipu and Miawpukek, and the Innu Nation. Caroline joins NLITA as the Executive Director to strengthen the provincial Indigenous tourism industry through multi-level partnerships and strategic initiatives, using a sustainable mindset that will align past, present, and future Indigenous tourism assets.

“This is a very exciting time for Indigenous tourism across the province,” said Jillian Larkham, NLITA Interim Chair. “We are extremely excited to have hired Caroline as NLITA’s first Executive Director, and we are looking forward to developing and marketing Indigenous tourism across Newfoundland and Labrador. I feel like this is just the beginning of something incredible.”

“It is an honour to have the opportunity to work with the Board of Directors to support the Indigenous Tourism Industry and their communities. As a new association, NLITA is in an exciting position that will require focus and drive,” said Caroline Swan. “I greatly appreciate the opportunity to build a team to help all Indigenous stakeholders across the province in a way that is adaptive to their needs.”

The hiring of Caroline Swan as the Executive Director of NLITA is a positive step forward not only for the association but for the indigenous tourism community as a whole. NLITA is committed to preserving and promoting Indigenous culture, knowledge, and places in Newfoundland and Labrador through leadership and support for community-led, grassroots tourism, with the overall goal of creating lasting benefits for Indigenous peoples and their communities while strengthening the province’s social and economic position.